Digital printing is the go to option when lower quantities are needed (typically runs up to 1500 or so depending on the product). Another benefit of digital printing is it's variable capability. When each piece needs a unique code, name or address, digital is the only way to go. Offset printing cannot accommodate this need.
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Offset press technology requires a large amount of setup time, but they run efficiently once they are set up. The setup cost is hardly noticeable in the cost when a large quantity is ordered. It is also because of this setup cost that short runs are not recommended with offset printing (Typically quantities under 1500 depending on the product).
Large format printing can function as Banners, Posters, Window Graphics, A-Frames, Yard Signs and more. They are ideal for materials that have visual or graphic-heavy designs. Their wide images and texts make big format prints effective advertising tools. They create more impact and attract customers better than normal-sized materials.
Taylor-Made Printing, Inc.
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