If you currently mail postcards for your business and target your customers by a geographic area then this new mailing program by USPS is for you. EDDM (Every Door Direct Mail) is a new promotion being rolled out by the US Postal Service that enables regular retail businesses to mail at an astounding 16 cents per postcard without even needing to have a mailing address.
What is EDDM?“EDDM” stands for “Every Door Direct Mail”, which is a unique alternative to traditional direct mail. EDDM mailers are delivered to each home or business (“every door”) on a mail carrier’s route.With no mailing list or addressing required, the cost is greatly reduced.
Key Benefits of Every Door Direct Mail
Far-Reaching and EffectiveAccording the US Post Office, 79% of people read their mail daily. 76% of consumers have been influenced make a purchase because of direct mail. EDDMs let you “flyer” hard-to-reach areas like gated communities!
Tangible and Measurable
A mailer is a physical object that can be saved for later use or shared with a friend. Campaign effectiveness can be easily measured – either through offers that require recipients to bring the mailer to your location, through a coupon specific to the mailer, or via a web address tracked with web traffic analytics.
No Postage Permit Required for EDDM:When mailing a postcard through the post office traditionally you need a permit which can cost as much as $450 just to open your account. This annual fee has been waived to mail EDDM Retail. No Mailing List needed for Every Door Direct Mail: The post office is promoting what is called a simplified address so no mailing list is needed. You simply have to have the words "Postal Customer" and the post office will deliver your piece to the mailing routes that you request.As close as your local post office:
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Taylor-Made Printing, Inc.
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