Introducing EDDM
Every Door Direct Mail
USPS Postage for 14.5 cents and no mailing list!
If you currently mail postcards for your business and target your
customers by a geographic area then this new mailing program by USPS is
for you.
EDDM (Every Door Direct Mail) is a new promotion being rolled out by
the US Postal Service that enables regular retail
businesses to mail at an astounding 14.5 cents per postcard without
even needing to have a mailing address.
What is EDDM?
“EDDM” stands for “Every Door Direct Mail”, which is a unique
alternative to traditional direct mail. EDDM mailers are delivered to
each home or business (“every door”) on a mail carrier’s route.With no
mailing list or addressing required, the cost is greatly reduced.
2 ways to use the "Every Door Direct Mail" program:
1) You Prepare The Mail
You can print the postcards with us and we will send them to you for
you to complete the preparations for the Every Door Direct Mail program.
We will assist you in creating your paperwork
and consult with you on preparing your cards for Every Door Direct Mail
delivery.
2) We Prepare the Mail For You
For only 3 cents more (Minimum $99.00), we can prepare all of your paperwork for you and
bundle the mailing exact to post office guidelines. Once prepared,
we ship the cards to you and all you have to do is drop them off at the
post office. We do every thing for you except drop the cards off to the
post office. Every Door Direct Mail
that really is turnkey!
Key Benefits of Every Door Direct Mail
Far-Reaching and Effective
According the US Post Office, 79% of people read their mail daily.
76% of consumers have been influenced make a purchase because of direct
mail. EDDMs let you “flyer” hard-to-reach areas like gated communities!
Tangible and Measurable
A mailer is a physical object that can be saved for later use or
shared with a friend. Campaign effectiveness can be easily measured –
either through offers that require recipients to bring the mailer to
your location, through a coupon specific to the mailer, or via a web
address tracked with web traffic analytics.
No Postage Permit Required for EDDM:
When mailing a postcard through
the post office traditionally you need a permit which can cost as much
as $450 just to open your account. This annual fee has been waived to
mail EDDM Retail.
No Mailing List needed for Every Door Direct Mail:
The post office is promoting what
is called a simplified address so no mailing list is needed. You simply have to have the words "Postal
Customer" and the post office will deliver your piece to the mailing
routes that you request.
As close as your local post office:
No need to go through the challenge
of finding and understanding how to work with a business mail entry
unit. EDDM Retail can be mailed from any post office and you can pay for
postage with cash, check or debit card. You can have your printing
already prepared and shipped to you and dropped off directly at the post
office. This way, you get the lowest postage rate, and you know that
your direct mail is being delivered quickly and efficiently.
Every Door Direct Mail Retail lets you market your business to every address in the neighborhood
without the need for addresses or names. You save the cost of purchasing a
mailing list and you save the annual cost of a postage permit. By eliminating
these two expenses, you save hundreds of dollars on your mailing campaign.
Combine that with a 66% savings in postage compared to a first class stamp and
mail becomes the most powerhouse marketing tool in your arsenal.